Steadier energy
Magnesium and methylated B-vitamins contribute to normal energy-yielding metabolism and the reduction of tiredness and fatigue† — the slow-burn kind of steady, not a caffeine spike.
The Daily Baseline · Batch 004 · Independently tested
Nature, measured.
Five nutrients most diets under-deliver — magnesium, D3 + K2, algae omega-3, zinc and methylated B’s — in the forms your body absorbs, at doses that match the research. Every batch verified by a lab that doesn’t work for us.
60-day empty-jar guarantee Cancel anytime, online Free carbon-neutral shipping
The pattern we’re against
Label inflation: the more a label promises, the less each dose delivers.
The typical multivitamin
74 ingredients. Fairy-dust doses.
- Long ingredient lists at trace amounts, tucked into “proprietary blends”
- Cheap forms — oxides and cyanocobalamin — chosen for cost, not absorption
- Testing? “Trust us.” No certificate you can actually read
The Daily Baseline
5 nutrients. Full clinical-range doses.
- Only nutrients with documented widespread shortfalls — nothing decorative
- Chelated minerals and methylated B’s — the forms used in the research
- A third-party certificate of analysis emailed with every batch you receive
We’d rather do five things at real doses than seventy-four things on paper. If a nutrient doesn’t clear that bar, it doesn’t go in the jar.
Why a baseline matters
Raise the floor, and the whole day rises with it.
Nutrient gaps don’t feel like an illness. They feel like Tuesday — the 3pm fog, the shallow sleep, the workout that didn’t rebound. The Baseline exists to close the gaps quietly, every day.
Deeper recovery
Magnesium contributes to normal muscle function and nervous-system function†. It’s the mineral hard training and hard weeks quietly spend down — we restore it nightly.
Sharper baseline focus
Zinc contributes to normal cognitive function, and DHA to the maintenance of normal brain function†. Fewer gaps upstream; fewer foggy stretches downstream.
† EU-authorised nutrient function claims for the referenced nutrients. Supplements support a healthy routine — they don’t replace food, sleep, or medical care, and individual results vary.
The facts panel, made legible
Five ingredients. Zero hiding places.
Every form and every dose, printed here exactly as it’s printed on the jar. This is the whole formula — there is no “and 69 more.”
Ingredient & form
Per daily serving (2 capsules)
01
Magnesium
Bisglycinate chelate300 mgelemental
Roughly half of adults in Western countries consume less magnesium than recommended intakes. We use the chelated bisglycinate form — widely studied for absorption and gentle on the stomach, unlike the oxide found in bargain formulas.Contributes to the reduction of tiredness and fatigue†
02
Vitamin D3 + K2
Cholecalciferol + MK-72,000 IU+ 100 µg K2
Indoor lives make vitamin D the most common shortfall of all. We pair D3, the form your skin makes in sunlight, with K2 as MK-7 — the two are studied together for how the body directs calcium.Contributes to normal immune function and the maintenance of normal bones†
03
Omega-3 EPA + DHA
Algae oil · vegan500 mgEPA + DHA
Straight from the algae fish get it from — no fish burps, no ocean supply chain, and every batch purity-tested for oxidation and heavy metals before it’s encapsulated.EPA and DHA contribute to the normal function of the heart†
04
Zinc + Copper
Bisglycinate · balanced 15:115 mg+ 1 mg copper
Zinc without copper is a rookie formulation error — long-term zinc can deplete copper, so we balance them the way clinicians do. Chelated, again, for absorption.Zinc contributes to normal cognitive function†
05
B-Complex
Methylfolate + methyl-B12400 µgfolate · 500 µg B12
Pre-methylated forms — the ones your body can use as-is, including if you carry common MTHFR gene variants that make folic acid harder to convert.Contributes to normal energy-yielding metabolism†
† EU-authorised nutrient function claims. Also in the capsule: the capsule (hypromellose), rice hull concentrate as a flow agent — and nothing else. Full certificate of analysis emailed with every batch.
Designed to be unremarkable
One ritual. Ninety days. Then judge us.
Nutrient status rebuilds on biology’s schedule, not marketing’s. Here’s the honest timeline.
Subscribe once
Your first jar ships within 48 hours with its batch certificate of analysis. Every 30 days after, a fresh jar lands before the last one runs out. Pause or cancel online in two clicks — no retention phone-line theatre.
Two capsules with breakfast
One dose, one time of day, zero decision fatigue. Take them with food — the D3, K2 and omega-3 are fat-soluble and absorb best alongside a real meal.
Review at day 90
We email a short checkpoint at days 30, 60 and 90 — sleep, energy, training — so you judge the Baseline on evidence, not vibes. Many subscribers pair it with routine bloodwork from their doctor. We encourage exactly that.
From the ninety-day club
People who judged us on the timeline.
4.8 / 5 · subscriber average Illustrative demo content
“I replaced a cabinet of eight bottles with one jar. The COA email with each batch is what actually sold me — I’d never seen a brand show its homework before.”
“Day 90 checkpoint said it plainly: sleep score up, 3pm slump mostly gone. Could be the magnesium, could be the routine. Either way, I’m keeping it.”
“As a dietitian I’m brutal about labels. Five ingredients, real forms, real doses, copper with the zinc — this is how I’d formulate it myself.”
Reviews shown are illustrative placeholders for this demonstration page, not real customer testimonials. A live store would display verified reviews via an independent review platform.
Simple, cancellable, guaranteed
Start your baseline.
One formula, two ways to buy it. Either way: 60-day empty-jar guarantee, batch certificate included.
One jar
Try it on your own terms
$49one-time · 30 days
- 60 capsules — full 30-day supply
- Batch certificate of analysis included
- 60-day empty-jar guarantee
Good for skeptics. We were you, once.
Most subscribers choose this
The Baseline subscription
A fresh jar every 30 days
$39/month$49
- Save 20% on every jar, forever
- Free carbon-neutral shipping, always
- 30/60/90-day checkpoint protocol
- Pause, skip or cancel online — two clicks, no calls
Billed monthly. Cancel anytime before your next batch ships.
Founding rate: $39/mo is our launch price. It rises for new subscribers as batches scale — but your rate is locked for as long as you stay subscribed.
Our risk, not yours
The Empty-Jar Guarantee.
Take the Baseline every day for 60 days. If you don’t want jar three, email us and we refund both jars in full — even if they come back empty. No forms, no restocking fee, no “have you tried pausing instead?” We can only offer this because most people stay.
Receipts, not badges
Claims we can back on paper.
Third-party tested
Every production batch is tested by an independent ISO-accredited lab for identity, potency, heavy metals and microbes. The certificate is emailed with your jar.
GMP-certified facility
Manufactured in a facility audited to Good Manufacturing Practice standards. GMP certifies the process and facility — we say so precisely, because words matter.
No proprietary blends
Every ingredient, form and dose is printed on the label and on this page. A blend that hides its doses is asking you to buy blind. We won’t.
Vegan & traceable
Algae-derived omega-3, hypromellose capsules, no animal inputs. Each jar’s batch number traces every ingredient back to its supplier lot.
Asked, answered
Questions worth asking.
Honestly: it depends on where you’re starting from. Some people notice sleep and energy shifts within weeks; restoring vitamin D or omega-3 status typically takes 8–12 weeks of consistent intake. That’s why our guarantee runs 60 days and our checkpoints run to 90 — we ask you to judge the Baseline on the timeline biology actually works on.
The Baseline is designed to replace a shelf of single-nutrient bottles, so check for overlap before stacking. If you take prescription medication, are pregnant or nursing, or manage a health condition, show the label to your doctor or pharmacist first — that’s not legal boilerplate, it’s the correct order of operations.
Because most people eating a mixed diet already get enough, or because it’s a nutrient that shouldn’t be supplemented by default (iron, for instance, should follow bloodwork, not habit). The Baseline covers the shortfalls that are actually widespread. Fewer, fuller doses — that’s the whole thesis.
Each COA comes with a one-page plain-English key: what was tested (identity, potency, heavy metals, microbiology), the acceptance limits, and your batch’s measured results next to them. Two minutes to read. We think it’s the most persuasive document we produce — which is why competitors don’t send theirs.
Account → Manage subscription → Cancel. Two clicks, effective immediately, confirmation by email. No phone call, no chatbot maze, no guilt-trip survey. Subscriptions that are easy to leave are the only ones worth joining.
The Baseline Brief
One email a month. Evidence first, always.
What the research actually said this month — nutrition studies translated without the hype, plus batch notes and early access to founding-rate windows. No daily drip, no discount spam. Unsubscribe in one click.